About Us

Historically, organic produce was almost exclusively available directly from small family-run farms or at community farmer's markets. Lately, though, organic foods are becoming much more widely available; organic food sales in the United States have grown by 17 to 20 percent a year for the past few years, while sales of conventional food have grown more slowly, at about 2 to 3 percent a year. This explosion in popularity has led the way for bigger companies, like Wal-Mart, to get into the organic food business and change the way that organics are perceived and, to a certain extent, the way they're produced.

Perhaps the most important thing to understand about organic food is the relationship between legal (usually government) oversight and production of food employing earth-friendly practices. In order to be "certified," organic food -- and the farm it was grown on -- must apply for certification, pass a rigorous series of tests, and pay a fee for the process. In the US, this process is regulated by the US Department of Agriculture; as a government agency, it's subject to politicization and changing rules as different administrations and individuals assert their influence. As such, all "certified" organic food is organic, but not all organic food is certified. This, in part, has led to the increasing popularity of local food over organic food (but that's another post).